Do you want to increase sales but at the same time want to limit the costs to be incurred for advertising? Would you like to stop buying advertising space or mailing lists to send bursts of mail without knowing if they will turn into business? Need to find new customers?
Good. Stop and do absolutely nothing. From today onwards, customers will come looking for you. And your marketing expenses will be reduced. Such as?
Thanks to Inbound Marketing: a set of strategies and tactics to capture your users and turn them into customers.
Continue reading “Inbound Marketing: we revolutionize the way you communicate”
Mese: Febbraio 2017
Inbound Marketing: rivoluzioniamo il tuo modo di fare comunicazione
Re-evaluate your brand: here are the 5 steps you can take with us
How to create your own brand on the internet? And most importantly, how to do it effectively?
Before answering these questions, let’s make a small reflection on the concept of “brand”. Although its translation matches the word “brand”, it cannot be reduced to this alone. It does not simply identify a company logo or name. Of course, the logo remains essential, but it is not exclusive.
Robert Brunner, founder of the Ammunition studio and former director of Apple’s industrial design, claims that the brand is “what resonates in people”, what people “feel” about your image.
This is how, from a simple name, we pass to a name that tells a story. Or rather that tells what you want to convey to your public about your business. Simply having a logo is a mistake made by many entrepreneurs. What can you do more?
Continue reading “Re-evaluate your brand: here are the 5 steps you can take with us”
Rivaluta il tuo brand: ecco i 5 passi che puoi fare con noi
Email marketing: from strategy to action
Email marketing is one of the best ways to promote your brand on the internet: the goal is to get the maximum return in terms of contacts, new customer acquisition and increased sales.
Along with so many advantages, email marketing is however an activity that also involves considerable risks, which can only be avoided if one operates on the basis of an effective email marketing plan.
The biggest risk is losing contacts and registering a high percentage of names that are deleted from your mailing list or asking to be deleted from your newsletter.
Has it already happened to you? It is very likely. And it is also physiological that a certain number of people choose not to receive your communications anymore. But when this number starts to grow it is likely that your plan, your strategy or your content has to be reviewed.
Email marketing: dalla strategia all’azione
Hai mai pensato a un tuo sito web personale?
Have you ever thought about your personal website?
Have you ever typed your name on google to see what results appear? Have you ever thought about making your website? Do you want to create a personal brand?
Do as John Malkovich in the commercial broadcast during the SuperBowl 2017: do not waste the opportunity to buy your personal domain! And then … promote your brand!
Continue reading “Have you ever thought about your personal website?”
Images and videos: originality and immediacy always win!
mages, videos, infographics: sites, blogs and, above all, Social Media are now invaded by visual content. The reason is simple.
Compared to a written text, the image has a stronger power in attracting attention. And it takes less effort (and less time) to get his message across.
The images “engage” the audience also from an emotional point of view: they arouse immediate feelings and, with the same immediacy, allow a company to express the essence of its brand.
The visual content is of strategic importance for marketing. And it also owns it from an SEO perspective.
In this sea-magnum of visual content on the web, how can you stand out? How to manage them on social media in order to attract attention effectively?
Continue reading “Images and videos: originality and immediacy always win!”
Immagini e video: originalità e immediatezza vincono sempre!
Because it is important to look after your online reputation
Online reputation is what people think of you, your services or your products on the web.
What people think does not remain as a time the subject of conversation between a few friends and acquaintances, opinions on your brand, in the era of “Like”, “Leave a comment” and “Be the first to review”, becomes a letter written, made visible to thousands of users. That is to your potential new customers.
Social Networks, sites that collect opinions and reviews, forums, communities, blogs: have you ever thought about how many Internet pages your company can be the object of conversation and exchange of opinions?
Do you all know – but everyone – the sites and social networks where people might have expressed an opinion about your brand? Have you ever tried to verify what the network thinks (and writes) about you?
Continue reading “Because it is important to look after your online reputation”