Have you ever typed your name on google to see what results appear? Have you ever thought about making your website? Do you want to create a personal brand?
Do as John Malkovich in the commercial broadcast during the SuperBowl 2017: do not waste the opportunity to buy your personal domain! And then … promote your brand!
mages, videos, infographics: sites, blogs and, above all, Social Media are now invaded by visual content. The reason is simple.
Compared to a written text, the image has a stronger power in attracting attention. And it takes less effort (and less time) to get his message across.
The images “engage” the audience also from an emotional point of view: they arouse immediate feelings and, with the same immediacy, allow a company to express the essence of its brand.
The visual content is of strategic importance for marketing. And it also owns it from an SEO perspective.
In this sea-magnum of visual content on the web, how can you stand out? How to manage them on social media in order to attract attention effectively?
Online reputation is what people think of you, your services or your products on the web.
What people think does not remain as a time the subject of conversation between a few friends and acquaintances, opinions on your brand, in the era of “Like”, “Leave a comment” and “Be the first to review”, becomes a letter written, made visible to thousands of users. That is to your potential new customers.
Social Networks, sites that collect opinions and reviews, forums, communities, blogs: have you ever thought about how many Internet pages your company can be the object of conversation and exchange of opinions?
Do you all know – but everyone – the sites and social networks where people might have expressed an opinion about your brand? Have you ever tried to verify what the network thinks (and writes) about you?