Do you want to increase sales but at the same time want to limit the costs to be incurred for advertising? Would you like to stop buying advertising space or mailing lists to send bursts of mail without knowing if they will turn into business? Need to find new customers?
Good. Stop and do absolutely nothing. From today onwards, customers will come looking for you. And your marketing expenses will be reduced. Such as?
Thanks to Inbound Marketing: a set of strategies and tactics to capture your users and turn them into customers.
Continue reading “Inbound Marketing: we revolutionize the way you communicate”
How to create your own brand on the internet? And most importantly, how to do it effectively?
Before answering these questions, let’s make a small reflection on the concept of “brand”. Although its translation matches the word “brand”, it cannot be reduced to this alone. It does not simply identify a company logo or name. Of course, the logo remains essential, but it is not exclusive.
Robert Brunner, founder of the Ammunition studio and former director of Apple’s industrial design, claims that the brand is “what resonates in people”, what people “feel” about your image.
This is how, from a simple name, we pass to a name that tells a story. Or rather that tells what you want to convey to your public about your business. Simply having a logo is a mistake made by many entrepreneurs. What can you do more?
Email marketing is one of the best ways to promote your brand on the internet: the goal is to get the maximum return in terms of contacts, new customer acquisition and increased sales.
Along with so many advantages, email marketing is however an activity that also involves considerable risks, which can only be avoided if one operates on the basis of an effective email marketing plan.
The biggest risk is losing contacts and registering a high percentage of names that are deleted from your mailing list or asking to be deleted from your newsletter.
Has it already happened to you? It is very likely. And it is also physiological that a certain number of people choose not to receive your communications anymore. But when this number starts to grow it is likely that your plan, your strategy or your content has to be reviewed.