Digitools organized a digital marketing training course for Aviareps Italy staff , between june and july, in their office in Milano.

Paolo Ramazzotti explained the online marketing trends in tourism, the difference between inbound and outbound marketing strategy and tactics, content marketing and sustainable digital strategies, keyword intelligence, online reputation.

Other topics were: content marketing, how to write for the website, search engine optimization and web analytics.

People of Aviareps started to be able to handle social media buying activities in-house, to gain insight of marketing trends to sell clients further services, to understand the use of one channel vs others, to be able to suggest an increase of budget to clients based on better knowledge of channels, trying to position Aviareps as digital marketing expert.

At the end of each day of course Digitools organized a question & answer session, in which people were particularly involved to solve their doubts and to find opportunities and new challenges for their business.