Digital tourism marketing

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Do you want to get rid of the large online travel portals? Do you want to optimise the digital presence of your travel agency, your hotel, your accommodation facility?

We help you tell tourists about your brand, your services, your structure, and create memorable travel experiences for them.

Tourist Web Marketing Services

Whatever they are buying, consumers are increasingly influenced by each other rather than by brand messages.

In tourism, it is essential to give them exciting shopping experiences, to share in real-time and to create long-lasting memories.

With our digital marketing services for tourism, you can reach new customers and present your products and services effectively to all target travellers, from individuals to groups, from business users to vacationers.

Refine your online marketing mix and find new customers, suitors and loyalists over time: you’ll see that they will return to travel with you and visit your tourist facility. Then, they will tell everything to their friends!

We define online marketing tourism strategies tailored for you.

Let’s meet, let’s do the preliminary analysis of your digital presence and see your current online marketing activities to create a personalised strategy based on your market objectives.

If you wish, we can also train your team members, leaving only the most technical and specific activities to us. Here’s how:

Preliminary analysis

A preliminary analysis of your online marketing activities and your web presence. Are you already performing marketing? Have you set your budget? How is your ROI going?

We review all the strategic digital marketing activities you are conducting, such as:

Budget allocation over the various marketing channels,
Optimisation of your website,
Advertising campaigns,
Social media activities,
Web reputation management.
Email marketing plan: database strategy and segmentation, employee-level related training.
Analysis of your digital presence.

How is your site set up? Do you have dedicated landing pages?

We will evaluate your website to identify possible weaknesses and suggest improvements in terms of navigability and usability, performance and optimisation.

Server and CMS technical specifications.
Information architecture.
User experience optimisation.
Customer acquisition process.
E-commerce solutions.
On-page SEO.
Evaluation of the technologies used.

After the preliminary analysis, we will deliver you a report on which to structure the action plan.

Action plan

Increase your direct sales, leads on your site and qualified traffic, we manage all digital marketing channels to increase your profits.

We offer all-inclusive packages, tailor-made for your company, which include the activities of:

On-page SEO

site optimisation to make it visible to search engines and functional for marketing activities.

Online reputation

Support your team to manage, improve and monitor your online reputation.

Social media marketing

Activation, management and monitoring of promotional campaigns.

Email marketing

Organisation and profiling of your database, sending scheduled newsletters, statistics report.

Search and display advertising campaigns

We optimise your budget to seek new sources of traffic.

Website maintenance

We create new content, new pages and perform technical maintenance.

Training and education

Take control of your digital marketing. Train your employees to manage the digital marketing of your tourist business. Here’s how we can train your team:

Trends and best practices on social media
basic or advanced SEO on-site/off-site and website updating
Advertising campaigns on Google AdWords, LinkedIn and Facebook
Content Marketing: content processing persuasive, blogger/influencers outreach techniques.