Do you want to increase sales but at the same time want to limit the costs to be incurred for advertising? Would you like to stop buying advertising space or mailing lists to send bursts of mail without knowing if they will turn into business? Need to find new customers?
Good. Stop and do absolutely nothing. From today onwards, customers will come looking for you. And your marketing expenses will be reduced. Such as?
Thanks to Inbound Marketing: a set of strategies and tactics to capture your users and turn them into customers.
The basic idea of Inbound Marketing is to act in reverse with respect to what has been done so far with the more traditional Outbound Marketing: it does not include the purchase of classic advertising banners with which to interrupt people while watching a video or reading an article, nor to surprise potential customers with inappropriate “cold” calls (the “cold callings”).
“Cold calling is for losers”, as the founders of Hubspot, pioneers of worldwide inbound marketing, have repeatedly declared.
What should you do to attract new customers according to Inbound Marketing?
he methodology includes four strategic phases:
1. Attract visitors to your website or blog
2. Convert views into contacts, for example, encouraging visitors to leave their data to be contacted or informed
3. Concluding business: transforming contacts or requests for information into the purchase of your products or services
4. Delight, or loyalty: making sure that not only your customers turn to you consistently over time, but also that they become promoters (ambassadors) of your brand with other people
The method integrates different activities: not only SEO, but also blogging, social media management, customized email campaigns, web analytics.
The work behind each phase is not simple: that’s why we are here, we are specialized in creating the Inbound Marketing strategy that best fits your needs and the characteristics of your business.
The goal is to help you propose your company on the Web with targeted content, able to respond to the real interest of that audience that can really be attracted to your business and that will turn into a customer.
For successful Inbound Marketing the contents are basic: they must be of good quality, you must also know how to create them so that they meet the needs and interests of the right people. And they must also be proposed at the most appropriate time.
An editorial plan and an effective keyword strategy are essential!
Are you wondering about the content you propose online? How about analyzing them together and identifying the best Inbound Marketing strategy to make you become a magnet for the public? Let your new customers find you: call us and we will suggest you how to do it.