Antonino Cannavacciuolo

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By: roberto
1 January 2019

Multisite SEO consulting

From September 2018 Digitools performs SEO consulting for the 7 web properties of Antonino Cannavacciuolo (Antonino Cannavacciuolo.it, Villa Crespi, Laqua, the online shop, the site dedicated to recruiting, Bistrot Novara and Bistrot Torino). For each digital property, Digitools has applied its SEO strategy modulated on the different project phases (Analysis; Objectives; Strategy; Results).

DATE2018 - today
CLIENTAntonio Cannavacciuolo
PROJECT TYPESEO

Analysis

Distribution of organic position; Competitor analysis; Semantic analysis; Page speed analysis; Structured data analysis; Backlink profile analysis; Targets

Goals

We've defined and measured the goals of the project. we've defined the channels to activate and the Key Performance Indicator (KPI) to measure.

Strategy

Optimization path; Semantic opportunities; Technical opportunities; Information architecture; UX tips; Road map; Results.

Results

Excellent positioning of the keywords linked to the brand; increase in conversions; improvement of the position in the SERP of keywords related to purchase intentions. Subsequently, for each property the SEO consultancy proposal on the basis of needs was verticalized.