The project aims to increase leads and support the concierge in managing communication strategies. Create a synergic structure of activities on various offline and online channels to attract the target and to direct contact. Generate actions for the cultivation of contacts, pushing them towards corporate business objectives.
Google AdWords advertising campaign search and display. Facebook Advertising: promotional campaigns for the launch of new models (Range Rover Velar) and to generate subscriptions to the long-term vehicle rental program. Lead Generation: collection of contacts of potential customers, to then implement subsequent commercial actions. Email Marketing: definition of the sending calendar, standardization of email communications, layout creation, target audience definition, newsletter sending, statistics monitoring and reporting. SEO: optimization of the allowed areas to be used as targets for the new keyword strategy, keyword strategy review to investigate new traffic volumes, optimization of navigation and pages in SEO. Social Media posting: creation of target audience of posts, definition of standard post morphology, sponsorship of standard posts. Blogger Outreach: monitoring of Social Media for the identification of potential influencers, search for bloggers in the selected sectors, communication and management with bloggers and influencers, planning of the material to be created (input to bloggers, evaluation of the written post and follow-up verification of the publication).