Digitools was asked to devote himself to the franchising section to collect more and more leads through the web pages, especially contacts as interested as possible, informed and sufficiently prepared to start the first negotiations to start their entrepreneurial activity with Burger King. It is therefore necessary to expand the section of the site, inserting a greater number of contents accompanied by information on how to open a shop, the related costs and all the business opportunities for the entrepreneur, with the aim of establishing a profitable and enduring partnership relationship.
Generate and stimulate interest from in-target users; Increase the visibility of the franchise offer compared to the competition; Increase brand awareness in the franchising sector to collect contacts who are sufficiently informed and as ready as possible to start their business.
Consolidate SEO optimization for Branded Keywords; Expand the target towards keyword areas not yet well controlled, also using content and in-depth analysis developed specifically to capture different search keys
Keyword and topic research: analysis of user demand; Mapping of keywords on the contents of the site section (existing or to be created); Drafting of instructions for the technical optimization of the main page and ad hoc contents; Supervision on the creation of ad hoc content to support the strategy; Semantic optimization interventions and meta title creation; Monitoring and performance analysis in relation to competitors; Fine tuning of the strategy based on performance over time