Datev Koinos
bra tis
Digital strategy and advertising
Digital marketing strategy and creation of an advertising campaign for the promotion of a software platform specifically designed for accountants, equipped with the most advanced features.
The project was conducted in collaboration with Jolie Advertising, which was responsible for the development of the concept and creativity and designed all the offline communication material.
- DATE2019
- CLIENTDatev Koinos
- PROJECT TYPEADV, Design
Target and goals
Studies of independent accountants and accountants. Generate useful contacts for the Suite of accountants. Improve the process of measuring lead generation activity
Digital marketing strategy
Improved performance of previous landing pages, replacing them with a new, more effective version. Advertising campaign on Facebook and LinkedIn to get B2B contacts. Involvement of the IT department to improve the measurement of the company’s digital properties.
Results
Increased brand awareness. Increase in CTR compared to sector averages. Increase in leads compared to previous campaigns. Cost optimization for acquisition. Improvement of the quality of the contacts obtained. Substantial decrease in online advertising spending. Cost per conversion optimization.
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