- Miti Spa – Consulting and Digital Advertising
On the occasion of the launch of the NaturalMatch technology of MITI Spa, a new blend of natural and synthetic fibers designed for high performance garments, Digitools took care of the digital marketing consultancy, optimizing the digital presence of the company and its online communication.
For the ISPO 2018 Digitools Fair and for the Première Vision Fabrics 2018 it took care of the digital advertising campaign on social networks for the presentation of NaturalMatch and GreenSoul technology.
The project was conducted in partnership with Jolie Advertising.
Creation of the landing page to collect the essential and communicative leads for the Première Vision Fabrics 2018. The effective claim and the appealing graphics have helped to emphasize the value and effectiveness of the product.
In the foreground, the simple contact form to fill out facilitated the collection of contacts to visit the stand of the fair.
During the pre, during and post fairs, an effective email marketing strategy was implemented with the periodic sending of newsletters that collected more than satisfactory data and generated new business opportunities.
In parallel with the email marketing activity, Adwords campaigns were activated for both search and display and digital advertising campaigns on Facebook and LinkedIn.