- Natural Sins, digital advertising
The customer needed to get all the information needed to better understand the market and to identify some typical consumer profiles. All useful data to build the right digital marketing strategy and advertising campaigns, then identifying which of them would have been more successful. At the same time, Natural Sins needed to increase its awareness within a highly competitive market, dominated by well-known and widely distributed brands within the US.
Preliminary consultancy “Product market fit": definition of consumer demand and identification of “buyer personas". Creating an online survey to identify the target market, based on interests, eating habits, hobbies and lifestyles.
Development of the digital marketing strategy: creation of the correct message for the people identified following the preliminary analysis.
Presentation of creative proposals, discussion with the client, optimization of the chosen solution and creation of the campaign.
Creation and publication of an online advertising campaign on the Google, Facebook and Amazon platform, processing of different landing pages according to the target. Implementation and optimization of all tools to verify and monitor campaign results and insights.
Sending periodic reports to the customer on the performances obtained.
Sharing results and supporting the marketing staff to make the right decisions to optimize campaigns.
Creation of a Facebook shop to maximize capitalization on social media and lead users to purchase products on Amazon.
Thanks to the creation of this further online showcase, the business opportunities and sales channels of Natural Sins products have multiplied.
The project for Natural Sins: preliminary market analysis, creation of digital marketing strategy,
concept design and publication of the online advertising campaign.