Orchidea Viaggi, web design

The prestigious agency Orchidea Viaggi has entrusted Digitools with the design of the website, in particular the section dedicated to cruise travel, the company’s strength.

Goals

• improving user experience
• facilitating online bookings
• increase in the perception of brand value
• Quick view of related offers and promotions

Strategy

The first step was the definition of the concept and the objectives of the site as well as the definition of its target, that is the recipients, trying to focus on all that could be their travel needs.
Subsequently we moved to the organization of the navigation tree, trying to fix the main and secondary pages, as well as better understanding the objectives of each single page and the actions that users could do in it.
Defined concept and navigation tree, we started to realize the first sketches of the main areas of the site, primary menu and various submenus, side columns, the different content areas, with particular attention to the spaces dedicated to the search for cruises.
It was fundamental to keep in mind the hierarchy of contents to achieve the best layout for simple and clear consultation by users.

On the basis of the guidelines established previously, the first graphic mockups were viewed and reviewed several times, with the aim of finding an ever better solution.
The complexity of the project and the innumerable travel solutions have meant that every interface had to be examined with great attention, always bearing in mind that the user, during navigation, needs to reach the contents he is looking for immediately and easily.
Even the visual and graphic aspect has been taken into high consideration to give back to the user, both in desktop and mobile browsing, pages with a pleasant and engaging look.

Results

Thanks to the excellent work of the development team and the synergy with the customer, we can summarize the results obtained in this way:

• easy and intuitive site architecture
• cool and appealing graphics
• ease of interaction
• immediacy of travel searches