- Tahiti Tourisme, Winter campaign
An advertising campaign lasting about three months, starting from November 2017, created to promote the advantageous travel offers with stay of the Tahiti Tourist Office in collaboration with Air Tahiti Nui.
The campaign target was divided into three different groups, based on the type of trips and consequent travelers, depending on whether it was a honeymoon, an “adventure" trip or a de luxe stay.
The platforms chosen were those of Facebook and Google, both search and display and announcements, both for the creative and textual part, were designed following the customer’s guidelines and in total uniformity with the style of the landing pages.
The announcements on Facebook have also been published on Instagram, generating a strong engagement, above all thanks to captivating images and videos. The retargeting campaign with an excellent number of conversions has also been particularly successful.
Specific themes were used in the campaign to reach the target segments. Customized messages and new interactive ad format options have stimulated brand awareness and buying propensity.
The budget was managed dynamically: we carried out an initial initial push on the Display Advertising to then drive traffic to the Retargeting campaign.
Gradually, we decided to add more budgets to the Facebook campaign as it had a lower cost per lead and the general reach was higher.