Interview with Roberto Ramazzotti, Il Cittadino di Monza e Brianza, 6 December 2018, inside the Top 500+ insert.
Training according to Digitools: from basic to advanced level, not just theory but strategies, tactics and … lots of practice!
What kind of courses do you offer for digital marketing professionals?
The training courses we offer are aimed at a wide range of web professionals and each path is organized in a flexible and modular way.
Not just theory and strategy: we provide techniques and tools to be used in everyday work.
We believe in reciprocity and collaboration between teachers and students, encouraging interaction, group work and practical exercises.
How long they last?
The courses are modular and last, depending on the subject and subjects, from a minimum of 4 to a maximum of 24 hours each, and are intended for study groups of up to 10 people.
How are they structured?
The training programs are divided into four substantial categories:
Social Media
To learn how to develop and implement a complete Social Media Strategy and implement the most effective online communication plan to engage your community.
Digital strategy and Content Marketing
To create the most effective content to meet the business objectives of your company and strengthen advertising campaigns and corporate communication with incisive and persuasive texts.
Advertising
Know the potential of Google AdWords, Facebook and LinkedIn advertising platforms, plan the best advertising strategy for your business and analyze performance data to implement subsequent optimization activities.
Analytics
Use Social, Mobile and Web Analytics tools, implement the best tactics to increase conversions and measure the ROI of advertising campaigns.
In addition to the vertical and specialist courses mentioned above, we offer a training course on inbound marketing, focused on all those strategies and tactics useful for attracting the attention of customers with valuable content, as opposed to traditional techniques (outbound).
Where are they performed?
The courses are modular and last, depending on the subject and subjects, from a minimum of 4 to a maximum of 24 hours each, and are intended for study groups of up to 10 people.
How are they structured?
The training programs are divided into four substantial categories:
Social Media
To learn how to develop and implement a complete Social Media Strategy and implement the most effective online communication plan to engage your community.
Digital strategy and Content Marketing
To create the most effective content to meet the business objectives of your company and strengthen advertising campaigns and corporate communication with incisive and persuasive texts.
Advertising
Know the potential of Google AdWords, Facebook and LinkedIn advertising platforms, plan the best advertising strategy for your business and analyze performance data to implement subsequent optimization activities.
Analytics
Use Social, Mobile and Web Analytics tools, implement the best tactics to increase conversions and measure the ROI of advertising campaigns.
In addition to the vertical and specialist courses mentioned above, we offer a training course on inbound marketing, focused on all those strategies and tactics useful for attracting the attention of customers with valuable content, as opposed to traditional techniques (outbound).
Where are they performed?
Mainly in our equipped hall of Lentate sul Seveso, but we are also able to organize them in Milan, Monza and throughout the Brianza area.
And do you have specific programs for entrepreneurs or SME owners?
Of course yes.
For entrepreneurs, SME owners we are able to prepare personalized training courses, giving a series of strategic and tactical tools to better understand how to use digital for their business.
What are the goals of the programs?
Our courses aim to provide company staff with the opportunity to acquire information on how to generate positive ROI with online advertising campaigns, how to take advantage of social media to acquire new customers, how to write material and persuasive content to promote the brand, how to analyze traffic data and monitor conversions on your site.
What are the advantages for entrepreneurs?
Elimination of travel costs: it is the Digitools that comes to the entrepreneur’s home.
Agreed schedule: a personalized agenda is created based on staff commitments.
Team buiding: the exercise with colleagues at work, done in-house, is excellent for “team building” and strengthening the work team.
The team exercises on its own computer, it will have slides, guides, insights, all at your fingertips.
Immediate answers: doubts and doubts will be immediately clarified, without consulting online tutorials or guides.
