mages, videos, infographics: sites, blogs and, above all, Social Media are now invaded by visual content. The reason is simple.

Compared to a written text, the image has a stronger power in attracting attention. And it takes less effort (and less time) to get his message across.

The images “engage” the audience also from an emotional point of view: they arouse immediate feelings and, with the same immediacy, allow a company to express the essence of its brand.

The visual content is of strategic importance for marketing. And it also owns it from an SEO perspective.

In this sea-magnum of visual content on the web, how can you stand out? How to manage them on social media in order to attract attention effectively?

Continue reading “Images and videos: originality and immediacy always win!”