mages, videos, infographics: sites, blogs and, above all, Social Media are now invaded by visual content. The reason is simple.
Compared to a written text, the image has a stronger power in attracting attention. And it takes less effort (and less time) to get his message across.
The images “engage” the audience also from an emotional point of view: they arouse immediate feelings and, with the same immediacy, allow a company to express the essence of its brand.
The visual content is of strategic importance for marketing. And it also owns it from an SEO perspective.
In this sea-magnum of visual content on the web, how can you stand out? How to manage them on social media in order to attract attention effectively?