Despite the increase in tools like Slack and Workplace it seems that email is still an important marketing channel and that it will be destined to grow. In the article published in Martech Today, Len Shneyder says that in recent years there have been over $ 365 million of investments in so-called email centric companies.
2016 was dominated by a series of events, acquisitions, consolidations and exits, as evidenced for example by the cases of Iterable (a company dedicated to multichannel marketing) and Marketo, who found a series of investors on the market who helped to capitalize considerably the companies in question.
Continue reading “Email in 2017: still a profitable investment?”